because the next ten to twelve years look like much more of the same.
Low job creation, home values, and consumer spending.
High unemployment, foreclosures, and taxes.
Doesn’t look like much fun any way you cut it.
Following the experts advice to save more, work longer,
and reduce your standard of living are grim reminders of a stalled economy.
All pursued, of course, to protect your standard of living later.
The nasty conclusion is what most of us at midlife are trying to avoid:
we will run out of lifestyle before we run out of money.
In other words we will reduce spending on the fun stuff
to stretch what little we have over the duration of our retirement.
I for one am not prepared to have less fun after the last few ugly years.
I will certainly cut back but not on my passions.
Those dream delights are what makes it all worthwhile.
Without these there is an emotional poverty that no future security can buy.
So how do you cut back and still enjoy the best in life?
Being frugal and spending less on the trinkets and trash is no sacrifice, right!
Can you live with a lot less $60 restaurant meals. Yes indeed!
Will you get all choked up having to buy private label Balsamic Vinegar? NO!
And it won’t ruin Christmas if you sleep in and miss the Boxing Day Sale. Really!
So let’s pretend a consciousness of abundance but be clever about it.
Spend on what you value most and give up what you value least.
Surely even the most irrational consumer can see the logic in that.
Copyright 2010 William M. MacKay
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( 2.9 / 36 )Unexamined spending is a reckless force shaping your life.
You ignore your spending habits at your peril.
The process of analyzing your spending is simple.
So simple perhaps it’s the reason you ignore it.
How can anything that is so easy actually work
in a world where complexity gets celebrity status?
Spending On Purpose is that approach.
It is a way to help you manage the risks inherent in spending
your income as you attempt to make your dreams come true.
The flip side of this, and the focus of the “purpose” part,
is controlling where you can, and stopping where you must,
spending habits and patterns that fail to make good.
Now, to be fair, you may have tried some budgeting.
Your experience may have been unsatisfactory. No big deal.
The method you used, not you personally, may be the problem.
Maybe it’s time to change the method. The old one is flawed.
Give up on the traditional budget format. You know the one.
You divide up all your expenses under Shelter and Utilities,
Food, Transportation, Insurance and Savings, Personal and Health Care,
and then throw all the rest into Other/Discretionary.
Unfortunately, this doesn’t seem to work for 50% of the population.
It doesn’t work because there is no immediate link to your motivations…
no driving force that has a powerful emotional stimulus.
And you need one to change behavior.
So get started examining what you value most, what you get for your spending,
And how that measures up to your expectations for the lifestyle you really want.
The steps to change start at the motivational level.
Create some new budget categories that reflect how you feel and think.
And then scrap all the ones that are rational…
and join the rest of us who spend from the heart not the head.
But that’s no excuse for not examining what you get for what you spend.
Copyright 2010 William M. MacKay
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( 2.9 / 53 )At least get money smart because Congress thinks you’re dumb.
So guess what?
Here comes another government agency to help.
You are so easily tricked and trapped by the fine print,
a credit card agreement, a mortgage loan application
that a Consumer Financial Protection Agency is needed.
It will “give families a chance to take control over their money,
but families will have to be smart” states Elizabeth Warren.
Warren is Chair, Congressional Oversight Committee
and a strong advocate of the agency under consideration.
TIME OUT!
Will someone please show me how any agency or anyone can help you
take control over your money unless you are a ward of the state?
In the same breath, Warren echoes my point…namely that
“PERSONAL RESPONSIBILITY MATTERS.”
I’m for a major rewrite of all manner of financial contracts.
They need to be understandable at the grade eight level where,
regrettably, far too many consumers are conversant.
This still changes nothing when you are faced with a purchase decision.
To spend, save or finance remains the question.
Immediate pleasure or deferred gratification an agency does not rule.
Consumers are no more or less rational than they were in 2008 or 1898.
Having less money, no job and the fear those elicit have worked miracles.
You could be spending less or saving more, depending on how you see it.
No government agency facilitated that change. You did it all by yourself.
But are you inherently different? Has your deeper motivation changed?
I suggest that you are the victim of three hidden motivators.
The first is “Forced Choice”, a hidden motivator where regulation
compels that you spend on fees and services to get the benefits
only conferred by others, like your water, telephone, cable, taxes, etc.
You’re spending is also driven by what nature requires you have.
These are the realities of the human condition…food, shelter, and other basics.
If you have cut back and got frugal it’s most likely around two other motivators.
These I define as Social Choices and Free Choices.
Many of these, too are hidden motivators of your spending because
you are not aware of how they rule the choices you make.
Social choices are driven by convention, informal habits such as
a sense of duty (donating to the poor), fashion ( the latest outfit/style),
and custom (new car every three years).
Many are things you think you ought to do and have.
A dream to fulfill. A passion to satisfy. These are powerful motivators.
Free Choice is another hidden motivator at work on your income.
Your character inspires many of the things you purchase.
This is where impulses are unchained…your creativity explodes.
Putting a lid on these expenditures is tough indeed.
No democratically elected government agency will change any of these.
You are still in control but only just barely (as in rational choice)
until you get these three hidden motivators under your power.
GET THIS RIGHT
Awareness and understanding of “why your money disappears”
is far more helpful than endless navel gazing at where it goes.
You must get this right first. Then control is all yours.
Copyright 2010 William M. MacKay
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( 2.7 / 62 )Are you spending on purpose or still buying impulsively?
While men and women seem to do it –shopping--differently
you still have to get it right to both feel good and meet your goals.
These are different in so many respects.
Feeling good is instant; satisfaction in the moment.
A welcome rush of dopamine as you salivate over
all the great stuff you could choose and finally purchase.
Isn’t it wonderful! Spending has its rewards
that have nothing to do with the object purchased.
But that often is the problem. Think QVC, the shopping channel.
Goal achieving is another matter.
The journey may be long, difficult, and frustrating at times.
At others, it provides a gratification that comes from
the recognition that you are making progress
towards something you have identified and thought about
as a way to make you really happy, provide security,
give you the status you crave, the lifestyle you want.
Gender differences are important to consider here.
Evolutionary psychologists are exploring how shopping
trigger some of your basic instincts which program you
to respond in certain ways unique to your gender.
Foraging and gathering for women with their sensibility
toward color, texture, and shape lend themselves to trips to the mall
and the social and companionable aspects of shopping with a friend.
Not everything is ever right (ripe) so repeated trips are essential.
Men are programmed to be more solitary in their hunt for prey
bringing home anything that met the immediate need.
Once captured, it was over and done with. Let’s eat.
Shifting the purpose of the gathering and hunting
toward longer term goals helps both genders focus differently.
Spending is no less gratifying when it supports a purpose
where the time horizon is longer and the fruits of the harvest
are evolutionary, building for the future as you age
and are challenged to survive in a different world.
Think about it the next time you go hunting or gathering.
Copyright 2010 William M. MacKay
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( 2.7 / 59 )Change your image of ‘your own poverty’ and you’ll be richer.
By poverty I mean your self-image of being poor.
Or having less than you want and less than others have.
If you don’t think you feel poor, look at your actions.
It is your deeds and behavior that are the best indicators
of what you really feel and believe about yourself.
Your values, beliefs, and attitude represent that view.
Understanding these is one way of managing your spending
because spending is a primary tool to create and validate
your self-image.
No one can do this for you although it would be helpful.
You probably don’t want to do it for yourself either.
But you should. And your partner could help and vice versa.
This allows an equal exchange that may best serve the relationship.
Now there could be some troubling realizations from this, too.
You may recognize that you are responding mindlessly
to many purchase choices as you seek to raise your standing
in your own eyes. This becomes a habitual pattern.
This fixed-action spending is often automatic.
It doesn’t move you in the direction of your more
consciously considered longer term goals and dreams.
When you refocus your attitude toward what you have
rather than what you don’t have, miracles can happen.
They may not be of biblical proportions immediately.
But over time the cumulative changes that come from
a greater sense of awareness and gratitude for what
you do have will guide your spending to more positive ways
that validate the new self-image you have created.
The gap will close quickly between what you have
and what you want.
You will feel richer with no more than you had before.
Now that’s a miracle to celebrate.
Copyright 2010 William M. MacKay
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